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Linkedin Approach

Answer these questions to help us focus our time during your workshop.

The niche or expertise you'd want people to associate with your name, e.g. reshoring, contract packaging, running a family business, supply chain problem-solving.

2. What topics are you comfortable posting about regularly?
3. How do you feel about quick, raw, unscripted video, the kind you'd shoot on your phone for LinkedIn? Different question from the polished Uni-Ball case study video on your website, that's produced with a script and a crew. This is about the casual, in-
Happy to hop on camera, raw and unscripted is fine
On camera sometimes, prefer a bit of editing/polish first
Prefer text and photos for now, not ready for video
Let's experiment and see what feels natural

How the day-to-day drafting works, your voice notes vs. us starting from scratch vs. you writing first, is a five-minute conversation, not a form. We'll settle it Thursday.

4. Beyond posting, would you be willing to spend a few minutes a few times a week commenting on posts from clients, prospects, or people in your industry?
Yes, I can build that into my routine
Maybe, if it's a quick list I can check on my phone
Realistically, no, that's a stretch for me

This is the part most people skip, and it's often what actually builds relationships and reach on LinkedIn, more than the posts themselves. Worth knowing before Thursday since it changes whether we prepare a starter list of accounts for you to follow.

5. How much time per week can you realistically give this, posting and commenting combined?
10-15 minutes
15-30 minutes
30-60 minutes
Let's talk Thursday
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